Engagement & Retention

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  • social signals: friends signing up, logging in or things they are doing on the platform;
  • friends or notable people’s actions or achievements (Ethan posted a new story, Cassandra scored fifth in circuit race);
  • social interactions with the user or their content;
  • relevant to the user events are happening in the world;
  • reminders and warnings (“Leave now to arrive at Le Supreme for your 5pm rendezvous ”, “Heavy traffic in the Downing st.”)
  • Relevant to the user’s preferences content:
  • e.g. “New track uploaded to the ‘oldschoolers’ group”
  • Time-delayed events:
  • e.g. “The video you uploaded has been processed and is visible now”



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